MISSION STATEMENT: Inspirational athleisure wear created by those who conquer challenges, for those who are ready for one !
VISION STATEMENT: To celebrate the qualities required to live with disability & survive trauma as some of the qualities we most admire, value & aspire to.
To ‘Unleash The Power Of Survival‘ through aspiration, validation & motivation – creating employment opportunities that connect those who live with disability & survive trauma with their dreams & aspirations, whilst telling their story & expressing the meaning & strength in their personal experience.
To be innovative & entrepreneurial in the way we value those who live with disability & survive trauma & unleash their personal & social value – by maximizing approach motivation & minimizing avoidance motivation. Structure opportunities that acknowledge that the power of survival coexists with the scars of survival; & minimize the current socially embedded obstacles that many trauma survivors face in expressing their capabilities & potential in the world.
To harness the universal power of art & creative expression as a cathartic & empowering tool for those who live with disability & survive trauma.
To build a tangible link transforming the SUPER HUMAN qualities of those who have no choice but to live outside their comfort zone, into inspiration & motivation for a SUPER HUMAN attitude in fitness & life ! Create high performance athleisure wear infused with challenge-conquering energy.
We are a comfort driven society. Why wouldn’t we be !? However, some of the qualities we most admire, value & aspire to, are only accessible outside our comfort zone: see it, value it, live it ! … for yourself & others.